Ford Direct Marketplace

Our Dealer Software Solutions Serve Both the Customer and the Dealer

  • Better Conversion Rate - Dealers report that Work Truck Solutions + drives the highest quality leads compared to competitors, up to 30% conversion rate.

  • Faster to Close - Up to 9 times faster to close. Dealers report faster deals due to higher quality leads.

  • Return on Investment - Our dealers report 6x up to 10x ROI. Some report 1 sale paid for Work Truck Solutions for the entire year!

We offer 3 package levels, CONTENT, ANALYTICS, & TOOLS. GET STARTED

Dealer Packages

Approved for CO-OP by most OEMs

Other Package Options
Most Features!


Optimize your vehicle presence with fully customizable web content


Data and analytics delivered to drive business intelligence


Increase sales opportunities by finding and trading inventory

All Packages offer either monthly billing (no long-term commitment required) or annual billing (discount offered)

Looking for more details?

Our Add Ons are available on every package level. View Add Ons


Our custom websites were built to serve the commercial vehicle buyer, that is what we do. We build custom solutions focused on showing the value of your dealerships' work trucks and vans, and we do it better than anyone else. GET STARTED

CONTENT Dealer Solution

The CONTENT package includes a branded customer-facing website complete with custom colors, logos, plus additional custom landing and content pages built to your specifications. Our Vocational Carousel®, advanced filters, and vehicle detail pages contain everything a buyer wants before contacting your dealership. Converting high-quality commercial leads is what Work Truck Solutions does. Learn more about the Content Package in this PDF.

TOOLS & ANALYTICS Dealer Solution

The TOOLS and ANALYTICS package include a branded customer-facing website with custom colors and logos. Like all our packages, we know commercial trucks and vans and drive customers to the best buying experience out there. Learn more about the Analytics Package in this PDF, and Tools Package in this PDF.

Join our 800+ successful dealers today



Our dealer software solutions let you manage your commercial business from anywhere, home, or office, with tools for actionable reporting, managing and expanding your inventory, managing buyers, and launching digital marketing. We integrate with your retail DMS, CRM, and inventory management systems and offer full white-glove service for dealerships that want to dominate the market and go fully digital quickly! GET STARTED

Custom Branding, Content & VIP Support

Our CONTENT software is our top tier package for dealers that want their team to crush sales goals and transform their entire commercial business into an efficient digital operation. It includes full website branding, all features from our other packages, and VIP 24/7 on-call technical support. Drive your sales teams' success with an easy to use backend that gives them more data, more leads, and more sales opportunities!

Advanced Reporting & Expand Your Inventory

With our TOOLS or ANALYTICS package, you can unlock the full business benefits of our advanced commercial vehicle-centric software. With TOOLS you can expand the reach of your inventory through our Dealer Trade Network and get access to our in-house Customer Success Manager. ANALYTICS adds advanced reporting, call management, and dedicated monthly consultations.

Manage Buyer Activity

Our solutions can integrate with your customer relationship management system or work as a standalone CRM tool. Keep track of current and potential customer information, schedule tasks, and keep buyer notes. All of our dealership software packages include buyer management and can be accessed on any device, cell phone, tablet, and desktop. For integrated prospecting and quoting ask about our TOOLS and above packages.

Not only does our robust cloud-based platform provide all the tools your team needs to sell more commercial vehicles, but it also connects your inventory directly to, the first and only structured, searchable marketplace for work-ready trucks and vans, that is serving business buyers of all kinds. Learn more about in this PDF.