The Work Truck Solutions Team

Headquartered in Northern California with locations in Michigan and Texas, Work Truck Solutions provides proprietary marketing and lead generation tools that are designed to help commercial vehicle buyers find their next work truck. Work Truck Solutions serves OEMs, body and equipment manufacturers, distributors and installers, and commercial vehicle dealers from all major brands across the United States. 

Work Truck Solutions was founded to help the commercial truck industry solve one big problem:

Commercial vehicle buyers struggle to find the work trucks they need to run their business. 

If you're in the commercial vehicle industry, you already know that commercial vehicle buyers needs are very specific. Often there are situations where commercial vehicle buyers need a vehicle now - maybe they just won a big bid and their business is growing, or a delivery truck breaks down unexpectedly. When a vehicle need is urgent, a business may have to settle for something that doesn't quite fit their needs while waiting several weeks to months for the vehicle they need to be built and upfitted.

Most online shopping tools don't address the unique needs of the commercial vehicle buyer. Is that an empty cargo van? Does it have a ladder rack? Is that a stock photo or the real deal? Is that an empty chassis or is it actually upfitted as a dump truck?  What's the bodylength on that stake bed? 

After years of industry research and familiarity with the day-to-day challenges of commercial salespeople, Kathryn Schifferle, the founder and CEO of Work Truck Solutions, recognized that dealers lacked a proper platform to manage and sell “work trucks.” Kathryn set out on a mission to help buyers find the work trucks they need by providing dealers with the tools they need to properly display their commercial inventory online. 

"What we passionately call 'work trucks' includes vans, pickups, box trucks and other commercial vehicles that help businesses get the job done." - Kathryn

Work Truck Solutions initially launched in April 2012 as a market trial in the Pacific Northwest providing inventory website solutions to a group of dealers focused on the commercial vehicle industry. The market trial proved to be a big success and Work Truck Solutions officially launched in December 2012. Work Truck Solutions offerings continued to evolve - giving dealerships and OEMs insights into their commercial vehicle inventory, connections with new buyers, and ultimately opportunities to sell more trucks.

After providing website and marketing solutions to the industry for several years, Kathryn and her team recognized that Work Truck Solutions could do more. On November 13, 2019 Work Truck Solutions launched - a national marketplace focused on the commercial vehicle buyer. Awareness of this new website is growing quickly. It helps buyers search for what they need and provides a new source of leads for the Work Truck Solutions Network. 


Aaron Johnson

Chief Executive Officer

LinkedIn Profile

Aaron was one of the early advisors for Work Truck Solutions and had a goal of elevating the company’s data platforms and corporate systems. He’s served in various capacities within the organization, recently moving into his current position as CEO in September of 2022. Over the years, he has managed all aspects of software development and delivery organizations, including executive leadership positions. Aaron’s experience includes delivering ERP solutions to large non-profit entities, including cities, counties, school districts, universities, and research organizations, as well as developing and implementing care management applications in healthcare IT. Aaron received his undergraduate in computer science and his master’s degree in business administration from CSU, Chico.

Kathryn Schifferle

Chief Vision Officer

LinkedIn Profile

As Chief Vision Officer, Kathryn focuses on ways to supercharge the company’s role in helping customers through the evolution of the commercial vehicle industry. Prior to her current role, Kathryn served as CEO since founding Work Truck Solutions in 2011. She is dedicated to increasing efficiency and simplicity within the commercial vehicle space through Work Truck Solutions. Her passion for work trucks and vans started in 2007 when she became the Executive Director for the National Ford Truck Club, and began publishing FordPros Magazine. Prior to that, she founded software and media companies in two other industries. She holds an MBA from California State University Chico.

Jim Press

Senior Advisor, Work Truck Solutions

LinkedIn Profile

During his 50 years in the automotive industry, Jim Press has served in several top executive roles for automotive manufacturers and dealer groups. As COO of Toyota North America, he was the first non-Japanese board member in Toyota's history. Jim left Toyota in 2007 to join Chrysler as Co-President and Vice-Chair, where he was tasked with revamping Chrysler’s products, perceptions, and dealer bodies when Daimler sold the company to Chrysler LLC. Starting in June of 2009 he served as Deputy CEO of Chrysler, working directly with Sergio Marchionne during Chrysler's transition to Fiat. Since then, Jim has provided guidance for a number of dealership groups, such as the McLarty and RLJ Groups, and served as advisor for The Renault-Nissan Alliance, and currently is Senior Advisor to Hyundai Motor North America.

When Jim was introduced to Work Truck Solutions' in early 2020 he was intrigued by their goal of helping dealers successfully leverage commercial vehicle sales. Since then he has reviewed Work Truck Solutions’ end-to-end bundle of services and realized that finally, someone has made commercial vehicle sales a viable option for all dealers, Jim is now onboard as Work Truck Solutions’ Senior Advisor, to help the entire automotive industry take advantage of this transformative opportunity.

Kevin Kinell

Chief Technology Officer

LinkedIn Profile

Kevin leads product development, software engineering, and technical operations as well as our digital marketing efforts. His involvement in the company started in 2013 when he formalized the company’s product development and engineering capabilities. Kevin left the company briefly for 2 years to work at Design by Humans, focusing on eCommerce Marketing and business development, rejoining Work Truck Solutions in early 2016. Kevin previously served as Vice President of Engineering at Auctiva. He is also an active mentor at ChicoStart, a local tech incubator, and serves on Chico State University’s Computer Science advisory board.

Shawn Horswill

Senior Vice President, Product

LinkedIn Profile

Shawn has 20+ years of hands-on experience in the world of cloud-based IT, product development, and technical support operations. He’s led multimillion-dollar IT operations, always ensuring the customer experience was on brand and generated business success. As the SVP of Product, Shawn not only helps drive our product vision but also oversees the organization's large-scale cross-departmental projects. In addition, he is responsible for the onboarding, technical support and data processing areas of our organization. Prior to joining the company in 2017, Shawn held senior management positions at OpenSky, 11 Main, Auctiva and SunGuard.

Interested in learning more about Work Truck Solutions?

Speak with one of our experts today and find the package that works best for you.