COMMERCIAL-GRADE CRM
Commercial Customer Relationship Management (CCRM) from Work Truck Solutions® was designed to address the needs of those who sell work trucks and vans to the buyers who are shopping for them to run their businesses. Having the right tools for the job equates to a commercial vehicle department generating more sales and higher profits, while helping your team build commercial customers for life.
In today’s world, sending a generic email blast to your full prospect list is a surefire way to alienate recipients and get blacklisted. Instead, knowing what a commercial customer previously bought, as well as additional information about their needs, are key differentiators in securing their commercial vehicle business. Target commercial vehicle customers by vocation and custom tags with our CCRM tools, making your messaging relevant and your department stand out. Easily email specific groups, like plumbers from a local event or past purchasers needing accessories, in about 2 minutes, eliminating manual emailing.
My goal is to use 2-minute prospecting twice a day. Just last month, it gave me five sales I wouldn't have had otherwise.Mike Nemec, Fleet & Commercial Sales, Paradise Chevrolet
Marketing That Helps You Stand Out
We’ve integrated tools to help you post vehicle specials to your social platforms, and produce customized VIN-specific fliers that include upfit specifications, van or chassis details, and your contact information. We make it easier than ever to be the dealership of choice for work truck and van buyers.
Commercial Specific Lead Routing
Ensure commercial leads are routed to the right experts. Our tools enable you to customize lead routing based on specific product knowledge and expertise, driving more sales and customer satisfaction.
Building your book of business starts with building prospect lists and knowing who to target. Our experienced commercial support team can help by offering suggestions about how to obtain and import trade association lists, as well as ways to connect with them once their contact information is in your commercial CRM system.


Have you ever had to search for that critical invoice binder while a customer impatiently waits? If you said yes, then you know this usually results in a lost deal because it doesn’t take long for the customer to give up and leave. With Work Truck Solutions, the invoice binder is 100% digital, so it can’t get left on someone’s chair or tucked under their desk, costing you the deal. You can access it while you’re still in front of your customer.
No more wondering if team members have followed up on commercial leads or digging through sticky notes to track progress. You can set up tasks to stay organized, manage the sales team and process, and have confidence that work plans are being followed. Assigning tasks and reviewing outstanding items is easy, meaning the hard work and money you’ve put into generating leads doesn’t get wasted by lack of follow through, keeping you in control of the entire commercial book of business.
