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Achieving Dealership Sales Goals with a Commercial Vehicle Strategy

In the automotive industry landscape, where unpredictability has become the norm, stability and growth serve as essential cornerstones for auto dealers seeking to remain competitive. A strategic move worth considering, as many dealership professionals have already discovered, is to include commercial vehicles—an industry characterized by its consistency and profitability.

The Untapped Potential: Commercial Vehicle Segment

One might wonder why more dealers have not shifted their focus to the commercial segment. Inertia, uncertainty, and lack of knowledge may play a role in maintaining the status quo. However, auto dealers must adopt an informed, strategic position—now more than ever—by considering their potential involvement in the commercial segment.


(Watch the full interview here.)

Achieving Sales Goals by Engaging a New Demographic

Harnessing the power of commercial vehicle sales enables dealerships to access a fresh marketing demographic, previously untapped.

“Even during the worst of the pandemic, we could all see work trucks and vans still on the road. They were essential businesses then and will always be.”
—Kathryn Scheifferle, Founder and CVO of Work Truck Solutions

Including commercial vehicles in your dealership’s lineup opens up a whole host of new revenue opportunities including:

  • Initial sales
  • Maintenance and repair
  • Ancillary sales of passenger vehicles to employees

Dealers that incorporate commercial vehicles also have opportunities to sell products unique to business customers, such as telematics, fleet management, gas cards, etc. Thanks to a new wave of support from OEMs, these alternative revenue propositions are more feasible than ever.

Conclusion

Embracing the commercial vehicle sector is a shrewd strategic move for auto dealers in times characterized by volatility. Circumstances are ripe to seize opportunities offered by the commercial vehicle market, providing the stability and growth required to thrive in an increasingly competitive world.